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Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), based in Bietigheim-Bissingen, Germany, was founded in November 2003 as a majority-owned subsidiary of Porsche AG to combine Porsche AG’s and Porsche Design Group’s accessories and licensing business into one single company. The company’s activities are focused on the Porsche Design Studio in Zell am See, Austria, which works also for other companies in the field of industrial and product design, and the Porsche Design and Porsche Design Driver’s Selection brands.